Law and Order
NBC’s beloved legal drama Law and Order is on air for such a long time, it’s been a regular part of our lives ever since we can remember. A show that’s running for years on end needs to refresh their image every now and then, and while the episodes don’t change much, their marketing has certainly progressed over the years.
This billboard, portraying a man being interrogated under the iconic, intimidating police lamp – which is actually a street lamp – stirs our curiosity – what’s going on in that interrogation room? Who’s this criminal? They also utilize the environment for the advertisement, thinking outside the box, and the result is a creative, intriguing advertisement. While often ads are exaggerating the quality of the product (come on, drinking Coca Cola won’t change our lives), in this case, what you see is what you get.