Special Normal price
Allow us to end this list with another infuriating business secret. Again, gyms are great, but their business practices can be less than free of controversy. For instance, this business marks up its membership prices, then slashes to attract more customers.
Basically, there’s no such thing as a special price in this gym since the discounted price is the only price. But if customers see a 40% or 50% discount sign, then they’re more likely to spend their money on something they might not need or even want. Good going, fitness center from hell. Tricking the masses with fake price slashes. At least be creative in your trickery.