There Was A Time When HMV Went Rogue On Social
As a company, you need to give access to your marketing team, or should we say individual, and make sure that they know how to promote your brand and help you drive sales and promote your brand. Just mind your step when you are about to let go a whole entire group of people, including the main marketing dude that has access to all your digital assets.
Social media is a double sided sword that can come bite you in the bum if you don’t know what you are doing. I mean clearly HMV decided to let go a whole bunch of people while they still had access to their social accounts and they decided to burn them in public.