Keeping Up the Act
It’s no secret that celebrities get paid to endorse products. These busy people don’t just take time out of their schedule to randomly share something they love with the world. No matter what platform they use to promote a product, you can always count on a contract and money behind their words. Sometimes, they try to make it subtle, and other times they’re open and honest about what they do.
Yet, most celebrities and companies do their best to make the endorsements look natural. The companies want their customers to believe that these celebrities genuinely love the item. This is why it was a major foul-up when Scott Disick posted about a product on his Instagram page, complete with the company’s instructions. Looks very natural.