#22: “The Choice of a New Generation” – Pepsi
Another gift from the Cola Wars, Pepsi revived a part of its Pepsi Generation jingle campaign from 1939 to try and defeat Coca-Cola in 1984. Except that this time, they used hitmaker Michael Jackson. That’s how “You’re the Pepsi generation/Guzzle down and taste the thrill of the day/And feel the Pepsi way” became the cola company’s fight song.

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