Kenzo
Britney became the face of Kenzo in 2018 when the brand was revisiting one of their classic series from the 1980’s. Leading up to the released photos for the new line, Britney was very openly excited about her collaboration with Kenzo.
Once the photos were released many Britney fans were in disbelief that the woman in the photo could actually be Britney. The photos in the Kenzo ad were so heavily photoshopped that they resembled very little of Britney Spears. Fans began to ask if it was possible that a look-a-like was used for the shoot, and so began a whole new set of Britney rumors.