#3: Eye Spy
This simple yet effective invention keeps older clientele in mind, which we think is lovely. The European chain Rossmann has these magnifying glasses installed on their carts to help people read labels while they’re shopping. This is such a considerate addition that most other corporations don’t have in their stores.

provided by constative.com
These magnifying glasses are an easy, unobtrusive way to be more inclusive. People who are visually impaired or just need a little extra help no longer have to squint at a label or hold a product close to their face. This magnifying glass is a nice way to make people feel more welcome in a Rossmann store.