The Container Store
It came a long way from its first store in Dallas back in 1978. It was all about selling products that help people simplify their lives. And how we loved to decide we’re going to organize our lives. And the first step was to go to The Container Store and get nice boxes for all our junk. It is almost therapeutic.
But now with so many cheaper options online and growing competition from home and abroad, mainly china (the Marie Kondo show really got everyone into the organization game) it’s going to be a real challenge to stay relevant while keeping investors happy as a specific store in the retail business.