Fabric Softener
This is 100% real and 100% baffling to us. According to market researchers, fabric softeners sales have gone down 17% in the US during the last year. Researchers suggest the blame rests with millennials. Really.
According to them, millennials don’t use fabric softeners because they don’t see their value. The benefits of a truly soft towel or t-shirt just doesn’t register for the younger generations, and they prefer to use plain old laundry detergents. We feel like we as a society have failed the millennials if we couldn’t instill in them the love
for properly soft fabrics. So people, get your fabric softeners right now and stock up, because it looks like this product will not be here for long.