Ok, we don’t want to sound like a broken record, but those pesky millennials are at it again! According to top market researchers, the leading age group that has altogether stopped buying breakfast cereals are millennials. According to most millennials who answered the survey, breakfast cereals are proving to be more work than just buying breakfast on their way to work. Yes, really! They would rather make a stop on their way to work than wash some dishes.
Sales of American cereals have dropped over 5% from 2010 to 2015, and it looks like the numbers just keep going down in 2020. Our only question is, how can millennials live their lives without the occasional froot loop bowl?