Founded in 1837, Tiffany operates around 440 stores worldwide. Will the luxury brand’s trademarked iconic turquoise bags soon be a thing of the past? Recent years has seen the jewelry company’s stock decline by over 20% with slowing sales and drop in prestige. But there may be sparkle of hope.
New owners and management has recently come in to tackle the task of re-branding, starting with a move to a growing online presence. But that’s not all Tiffany’s needs to do. Consumer trends have been swaying away from the tradition Tiffany’s design, and excessive spending is down, especially on those over-sized diamond engagement rings. A world without Tiffany’s? Time will tell.