Kenmore
Once a household name and one of the leading appliance brands in America, there wasn’t a home in the U.S. that you couldn’t find a Kenmore appliance. And while sold exclusively at Sears, the former largest U.S. seller of appliances, Kenmore dominated that market.
But with the closing of Sears, Kenmore took a major blow. But that wasn’t the only reason for its major drop in sales. Even before the collapse of Sears, Kenmore wasn’t successful in keeping up with the “smart refrigerator” generation. ESL Investments, Sears CEO Eddie Lampert’s hedge fund, most recently offered to buy the troubled retailer’s Kenmore appliance division for $400 million. Let’s see how that goes.