Founded back in 2002 by Nick Woodman after he wanted better surfing pic for him and his buddies all trying to “go pro” and publish waves and tricks. The company grew and gained traction over the years becoming a sought-out brand and product. In 2016 the company started laying off a big portion of its work force while Nick was one of the highest paid C.E.Os in the market.
You’ll likely find GoPro-branded action cameras on store shelves for many years to come. As it successfully became synonymous with action cameras. However GoPro’s market has been surprisingly small, and as tech advanced it brought down any real entry barriers. Result? The company is bleeding loses and the revenue line is flat with no innovative, new products in the pipeline.