#22: All Grown Up
Gerber Singles was released in 1974 and was marketed toward college students and adults moving into their first home, and it failed miserably. And do I need to explain why? Like Colgate trying to make food products, but people associated them with toothpaste, Gerber is forever tied to being food for babies. What’s the first thing you picture when you hear that name? The Gerber Baby, of course! Even if I’m a broke college kid, I have more standards than mush in a can. I’ll just make some ramen or heat up some takeout, thank you.
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