Religion in America
They say Americans are obsessed with advertising. You can’t go very far without being bombarded by billboards, commercials, or internet ads- and there is a constant feeling of someone always trying to sell you something. For this one Irishman in America, that included the selling of religion.
The writer admits that Ireland is a very religious country, but he was floored by the billboards about Jesus and how much religion is discussed in public. Living in the United States might make many of us immune to this, or even not notice it. You could say Americans wear their hearts on their sleeves and their religion on… billboards?