20 Ads That Insulted Their Own Audience

Freckles became an advertising problem nobody had asked to solve. A poster on the London Underground featured a red-haired woman with visible freckles and suggested that even if you did not like your imperfections, someone else might. Another version used a person with heterochromia, meaning differently colored eyes. The message was trying to be comforting, but it first required Match.com to classify those features as flaws.