20 Ads That Insulted Their Own Audience

By the end of the commercial, viewers had invented an entire marriage that Peloton never wrote into the script. A husband gives his wife an exercise bike for Christmas. She spends the next year recording early workouts, comments about instructors, and little video diaries documenting her progress. Later, the couple sits together as she shows him a compilation and says she had not realized how much the experience would change her. The company intended enthusiasm and personal growth. Parodies spread everywhere, and the actress became known online as the “Peloton wife.”