20 Ads That Insulted Their Own Audience

For years, Black women with natural, curly, and coily hair had helped build SheaMoisture into a trusted name, especially when mainstream beauty aisles offered far fewer products designed for them. That history shaped everything about the reaction to this campaign. A Black woman appeared discussing being bullied because of her natural hair, but the commercial soon shifted toward white women describing broader frustrations with their hairstyles. The brand was trying to reach a larger audience.