20 Ads That Insulted Their Own Audience

Kendall Jenner is in the middle of a fashion shoot when she notices a demonstration passing through the street. She leaves the set, joins the marchers, and eventually approaches a police officer carrying a can of Pepsi. He takes a drink. The crowd celebrates. That neat resolution was meant to represent unity, but the imagery resembled real demonstrations taking place against racial injustice and police violence. Pepsi released the commercial in April 2017 and pulled it within about a day.