Sensory Deprivation
We may not be experts in the mechanics of virtual reality, but one thing we’re pretty certain of is that you have to actually be looking at the screen for it to work. Whoever designed this ad seems to have forgotten that seemingly basic component.
Maybe it was just an oversight on the part of the designer. After all, it looks like the phone might have been Photoshopped into the picture afterward. Either way, there might be a reason this guy looks so confused.