Most people think the only credible means to make money online is through blogging and eCommerce. But far from that, there are thousands of other credible business opportunities online, and one of them is ‘Online Advertising Agency’ business. This is one of the most lucrative business you can start online today and you will be sure of making steady income.
How does it work? By the time you are doing reading this article and other subsequent articles related to this, you will understand perfectly how it works and how to setup your own lucrative online advertising agency business.
This business represent one of the best emerging business opportunity for smart entrepreneurs. So, you need to pay attention to understand how it works, if you think you are smart enough to become part of this goldmine. Yes, goldmine because that’s what it is. $1.5 million annual revenue is guaranteed for you in this business provided you learn exactly how to do it and do it right.
Some Important Facts About Online Advertising
Fact #1 — According to Chief Marketing Officer, a leading marketing research organization, “Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process.” The research projected that “Internet advertising will grow from $133 billion [in 2014] to $194.5 billion [in 2018]”
In 2014, spending on paid media in the US alone totaled $179.80 billion with Digital accounting for 28.2% of total ad investments, with 10.6% going toward mobile. Digital ad spending rose 17.7% in 2014 and will rise another 15.5% in 2015, fueled by mobile revolution.
What this means is that there is rapid growth of internet advertising worldwide, shifting the world’s advertising dollars from TV to the internet.
Fact #2 — Seventy percent of current Digital advertisers had their ads setup and managed by online advertising agencies. This could be either as part of their outsourcing strategy or due to lack of technical knowledge about online advertising.
Fact #3 — Ninety percent of businesses looking to take the advertising of their products and services online are currently not doing so due to lack of knowledge of Digital advertising. As a result, they are willing to pay for the services of online advertising agency.
Fact #4 — I have seen a smart guy grow this business from his bedroom into a multimillion dollars revenue company with retinue of staffs and luxury office complex within three years. Now let’s move from that idea to business
Steps to Starting Your Own Online Advertising Agency
I will mention the steps here and give brief introduction on all the steps mentioned, then expand on the steps in the follow up articles and tutorials. You need to bookmark this page to follow up on all the tutorials and useful resources on how to setup successful online advertising agency.
You don’t need to become a member of AAA or any other association to setup your business. All you need is your investment and knowledge, then you are good to go.
Required Investment: This business is not capital intensive, at least for s start, you need minimum of $15,000 (N2,500,000) to secure all you need to get started. You can start with far lower amount but we are looking at something a little bit substantial. With little efforts, you can raise the capital to start your business.
Business Office: The choice is yours depending on what you have, you can rent a small office to enhance your business image if you can afford it, $5,000 out of your $15,000 investment capital will go into the office rent and furnishing. If not, then you operate from your bedroom, but since credibility and trust is important in this business, you will need something such as office to assure your prospective clients you aren’t running away with their advertising money.
1 Professional Graphic Designer: Hire a good graphic designer who will be in charge of designing attractive banner adverts for your clients. The graphic designer must be very talented and creative. The successful performance of online banner ads is 90% dependent on creativity. You can compliment your graphic designer by learning graphic yourself.
2 Qualified Marketers: Good marketers are the lifeblood of your advertising business. Look for professional marketers who understands the art marketing and experienced in the field of adverts marketing. They will go out there, meet clients, talk to them, persuade them to hand over their online advertising needs to your company. They are the revenue front machine.
Two marketers may just be okay for a start. If your business begins to pick up and you need to expand your front, you can always add as many marketers as your need demands.
Create Your Business Website: This is even more important than having a physical office. Your online advertising agency business need a robust and well crafted professional business website. Hire a qualified website developer on freelance basis or you employ full time to be in charge of your web development projects
After you’ve done the all needful in terms of preparation, the next step is to learn how to advertise online
How to Advertise Online
Though I’m putting this last on this list, this should actually be the first thing to do before proceeding to setup anything. You must learn the techniques of advertising online and be good at it, and continuously improve in what you know to become among those that predicts trends in Digital marketing and advertising. You must be very good with the following subjects –
Advertise on Google (Google Adwards) – Google currently controls more than 40% of online advertising worldwide, making them the richest company on the internet. You can benefit from this growth by learning how to advertise of Google platforms. With one of the most robust and most advance advertising technology the world has ever seen, not every Tom and Jerry could navigate and decipher the Adwards platform let alone advertising on it. With Adwards platform you can advertise on –
- YouTube – People like to see their ads display on those videos or have them played at the beginning of the videos.
- Google Search – With the world’s most targeted traffics, Google search is the dream of every business owners.
- Ad Network/Partners – This comprises Google Adsense Publishers websites and search partners.
Learning how advertising works on these platforms is paramount to the success of your online advertising agency business. Once you have it wrapped up, advertisers will be turning on you for help.
Advertise on Facebook – Facebook is increasingly becoming a turn in the flesh to Google for the number one positions in everything on the internet. It is therefore not surprising that they own one of the world’s most advanced Advertising technology called Atlas which is next to Google Adwards. They also boasts of the second biggest web traffic the world has ever seen, generating billions of pageviews per day.
It is the dreams of most businesses to have their products and services displayed on Facebook timelines and the sidebars. Understanding how advertising works on Facebook will enable you fulfill the business obligation of helping your clients take their business to Facebook.
Advertise on Twitter – Just like the other platforms, there are many ways to market on Twitter different from direct advertising. The inserted article discuss more about that.
Twitter has it’s own robust advertising technology and offers greater opportunities to make much profit from advertisers in certain locations where Twitter advert is not currently enabled on the technology.
Email Marketing – Learn how to generate leads and build email lists both for you and your clients
Content Marketing -Content marketing is the act of marketing clients products and services by creating contents and building community around the product. This is quite tasking and if you are to engage in this form of advertising, you have to significantly increase your staffs strength to include number of expert writers and content creators.
Online Media Buying – This comprises other online advertising channels that are not mentioned here
Once you have everything in place, including the knowledge, the next is to set the ball rolling and never look back. Hit me up on the comment section and let’s take it from there.
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