2010: Normcore
From the year 2000 to 2010, fashion was out of control, and we don’t mean that in the good sense of the word. People were all over the place, trying to wear colorful or unique clothes, anything that would make a statement. The Normcore movement was created around this time, as a reaction to the recent fashion trends.
Normcore was the opposite of everything we’ve seen until that point: it was all about normal clothes, nothing too extravagant, nothing that attracts too much attention. Normcore fashion describes pieces that are as plain, simple and normal as can be, since, according to the originators and followers of this movements, fashion isn’t about individuality, but the other way around – being a part of the norm.