Pool of blood
One of those great ideas that completely worked in the head of the PR guys, and in the theoretical discussion in the room, but not so much in reality. It’s almost like when you attempt to use food coloring to make a child’s cake look like Elmo and it ends up looking like Mr. Blobby. The dye is a fickle beast.
In this case, what began as a visual way to express their support for breast cancer awareness week (a worthy cause, I think we’d all agree), ended as the setting for a particularly realistic retelling of the 10 plagues of Egypt. Not really the same sort of impression.