Carnivore
This is a dark sign, we do not mean the way it’s lit, we mean the message that it holds. It looks like it was done by accident, and the owners did not mean for it to be read in this way. But it happened due to poor positioning and planning.
That’s what happens when you do not know what you are doing with signs. Each sign needs to be clear and direct, they had the direct message laid out but they failed with the clarity. It literally looks like it says, ‘eat Jessica’s family’. Advertising carnivorous behavior is never a good thing.