In effort to drive up subscription and further push it’s market penetration, IrokoTv recently branded 20 BRT buses in Lagos according to the tweet by the CEO Mr Jason Njoku which simply states “we put 20 brand buses on the streets of Lagos” which is probably the best confirmation we can get on this.
iROKOTV and it’s other products collectively known as Iroko Partners is an online media distribution company founded by Jason Njoku (CEO) and Bastian Gotter along with major investor Nazar Yasin. It’s core business focused on the Nigerian Entertainment Industry. The company was established in September 2010 and the headquarter is Anthony village in Lagos, Nigeria with a branch in London, United Kingdom.
The company is led by its co-founders. iROKO Partners offers a range of online media products including its movie streaming website named iROKOtv focused on Nollywood Film productions, and ‘iROKING’, a Nigerian music streaming platform. Other web brands are iROKtv, NollywoodLove and YorubaLove which operate on the YouTube video platform. They recently added internet tv which has become one of the products making waves on the internet right now in Nigeria.
iROKO Partners was founded in 2010 in London, England by Jason Njoku and Bastian Gotter. The Idea was born out of the high and rapidly growing demand for Nollywood films. iROKO partners initially set out to rid both the internet and the industry from the vast amount of piracy which was crippling the industry; once established, the organization birthed Nollywoodlove and Yorubalove, which obtained a dominant share of local YouTube views in 2011. Just four months in to his business, Njoku had bought the online rights to 500 movies from 100 different one-man production houses.
The company is globally the largest licensor and the leading distributor of Nollywood movies (both English and Yoruba) online. Tiger Global, a hedge fund run by an early investor in Facebook and Zynga, has invested $8 million into the company. iROKO Partners is now the fastest-growing internet company in Nigeria and is currently YouTube’s biggest African partner with distribution deals with Dailymotion, iTunes, Amazon and Vimeo.