P Diddy net worth is $700 million, he has made lots of money as a record producer, rapper and businessman. He started his career as a rapper and released one of his first albums titled ”No Way Out”. He is currently the CEO and founder of the record label ”Bad Boys Entertainment”. As the president of the company, he worked with big names like The Notorious B.I.G, Faith Evans, Mariah Carey and Mase.

Through the membership of these big stars he gained more popularity. By year 2002, he was estimated to have made a total sales of over $400 million. As a well known business man, he at a time had his own restaurant called Justin’s which lasted for 14 years.

 P Diddy Endorsement Deals

– The Coric Vodka brand deal:  The Coric Vodka brand is a drink company and currently one of the largest drink company in the world. He signed an agreement deal with the Diaego’s Coric drinks company with a 50/50 sharing profit ratio. This is to promote the brand of the company, which could earn him over $120 million.

 P Diddy Business Ventures

– Bad Boy Entertainment: This is a record label owned by P. Diddy. It was first launched in 1993. Before the Bad Boy records, he worked  with the Uptown records and A&R, but he was later sacked from the record label. This brought about the launch of ”Bad Boy records” he   later signed Notorious B.I.G and Mase which added to his popularity as a record producer and rapper.

– Sean John Clothing Line: P. Diddy his own clothing line called Sean John. These products are ranging from suits & ties, shoes, Jeans, shirts and other outfits. He sold many of his products all over the world and made a big deal of money from fashion business.

– The ”I Am King” fragrance: He owns his own perfume called ”I Am King”, which he launched in 2006. This fragrance is mainly for men and women. P Diddy net worth is estimated at $700 million.