As described by Sam Griner, the meme “I Hate Sandcastles” existed before the “Success Kid” meme was developed and was used to characterise the child depicted in this photograph. Photographed in 2007, Sam Griner is an endearing blonde child who appears in the shot. After that he became a worldwide me that were the moments of fame for him
On Flickr, photographer Laney Griner posted a photo of her son attempting to swallow sand, which she took herself. As a result, the meme has surfaced in a wide range of advertising and events over time. Like any other adolescent, Sam is currently 13 years old and living at home with his parents, just like everyone else.