She believes in the efficacy of cosmetics
Helen admitted to getting her eyebrows tattooed. Even though it’s rather widespread, she despises the phrase “anti-aging.” That’s ridiculous, and she thinks it should never happen. She points out that everyone ages. It’s like saying “anti-human, anti-real, anti-wisdom and anti-experience” to speak about “anti-aging.”
In addition, she told “The Cut” that L’Oréal Paris’ refusal to use the “demeaning” word shows how much she values beauty goods. The goods company took a risk by hiring her. As far as she’s concerned, having swag is more important than being beautiful.