For UBA plc customers on Twitter, the bank has promised added services as they can now receive notifications for their bank transactions via the social media platform henceforth.
If you are a #UBA customer and you are on Twitter, you can now receive transaction alerts via Twitter - Follow us for more stories
— Constative (@Constatives) December 18, 2014
The service, according to the bank, is available to customers in all 18 African countries were the bank has operations. The United Bank for Africa, (UBA) Director of Information Technology, Mr Rasheed Adegoke, said in a statement ''What we have done is take social media banking to a new level. Twitter is increasingly becoming a popular means of communication especially among the young adults,'
'As a highly innovative bank, we are giving the Millennial, who are increasingly banking with us an option to get transaction alerts on their preferred platform.'
Before the move, customers could only receive transaction alerts as text messages on their mobile phones and as e-mails.
'The UBA Twitter Notification Service will not, however, replace the current SMS alerts system in place for all of the bank's customers, but will complement it for added convenience for all those who subscribe to the service,' the statement added.
The bank explained that customers seeking to receive transaction alerts through their twitter account could do so by visiting the UBA Group website or the UBA twitter page to register.
This service is to reinforce its growing presence and engagement with its numerous customers on social media.
The bank, apart from running a corporate blog, is also very active on various social media platforms like Facebook, Youtube, Instagram, and Google plus.
Just in February 2014, a social media report by Alder Consulting, ranked the bank among the top three in the effective use of social media in Nigeria.
With a customer base in excess of seven million, UBA said it had invested heavily in building a robust and secure e-banking platform that supports its e-banking operations globally through strategic partnerships with various local and international organizations.